【多选题】
广告的心理功效包括___
A. 感觉和知觉
B. 吸引注意
C. 增强记忆
D. 促进联想
E. 说服消费者
查看试卷，进入试卷练习
微信扫一扫，开始刷题
答案
ABCDE
解析
暂无解析
相关试题
【多选题】
间接信息在广告中的作用包括___
A. 强化企业形象、品牌形象或商品特性
B. 有效分散受众注意力，使受众对信息点面兼顾
C. 更好地表现商品的使用，起到消费示范与引导作用
D. 引导视线，增加广告的注意率，强化关注程度
E. 使广告更富人情味，拉近与消费者的距离
【多选题】
下列关于广告的描述错误的是___
A. 政治宣传和政府公告不是广告
B. 广告费用将成为商品或服务成本的一部分
C. 从心理学角度来看，广告是说服的艺术
D. 广告是非人员的销售推广活动
【多选题】
下列关于广告传播的说法错误的是___
A. 经验、思想、符号、标志是理解广告传播的基础
B. 广告传播的核心概念是：传播者的主观意图是广告传播的一个方面，客观效果更取决于受众接触到广告之后的反应
C. 广告传播流程要素有：信源、编码过程、信息、译码过程、受众、反馈和噪音
D. 广告传播是动态的过程
【多选题】
广告运作的本质是___
A. 一种信息传播活动，它所传达的信息是有关产品或服务以及品牌、企业理念等
B. 通过营销渠道把企业的产品送到消费者面前的过程
C. 为企业盈利，促进产品销售
D. 丰富人们的精神文化生活，提供人们娱乐的方式
【多选题】
以广告活动和广告事业为研究对象的广告学，根据具体研究对象的不同，可划分为三个研究分支，这三个分支是___
A. 营销学、统计学、心理学
B. 广告心理学、广告设计学、广告管理学
C. 传播学、营销学、市场学
D. 理论广告学、历史广告学、应用广告学
【多选题】
按照接受者类别划分，广告可以分为___
A. 户外广告、直邮广告、销售现场广告、数字互联广告
B. 地方性广告、零售广告、全国性广告、区域性广告
C. 消费者广告、经销商广告、工业企业广告、专业广告
D. 产品广告、品牌广告、企业广告、观念广告
【多选题】
我国最早的工商业印刷广告是___
A. 在早期报纸上刊登的“戒烟丸”、“白鸽票”广告
B. 北宋时期济南刘家针铺的雕版印刷广告
C. 在中国沿海城市报纸上的船期广告
D. 早期小商铺印刷精良的传单广告
【多选题】
麦卡西认为市场营销管理的核心是___
A. 密切注意企业外部环境，善于组合4P，使企业可控因素与外部不可控因素相适应
B. 将4P与4C理论有效地互补利用，以提高企业效益
C. 利用整合营销理论促进企业发展
D. 利用经济、营销理论并结合适当的广告技巧提高企业宣传力度
【多选题】
下列关于广告运作中市场调查的流程表述正确的是___
A. 客户说明会、调查方案设计、问卷设计、实施调查
B. 定义问题和确定研究目标、实施调查、数据处理与分析、客户说明会
C. 问卷设计、客户说明会、实施调查、数据处理与分析
D. 客户说明会、定义问题和确定研究目标、问卷设计、数据处理与分析
【多选题】
消费者行为学的主体内容包括___
A. 外部因素与消费者行为之间的相互作用
B. 内部因素与消费者行为之间的相互作用
C. 消费者的决策过程
D. 消费者行为的学习
E. 消费者的需要和动机的产生、自我形象与生活方式的形成
【多选题】
广告对群体心理和社会态度的作用主要有___
A. 广告使社会或群体对某些新的需求予以关注
B. 广告改变了消费者的人生价值观和喜好
C. 广告改变了社会或群体的消费观念
D. 广告改变了社会或群体对某一产品、品牌或企业的态度
E. 广告改变了消费者的行为模式
【多选题】
现代广告事业促进精神文明建设体现在___
A. 促进文学艺术包括大众传媒的发展
B. 提高企业的知名度，为品牌宣传做贡献
C. 美化环境，丰富人们的文化生活
D. 提高企业产品的销量，为企业赢利
E. 正确引导人们的价值观
【多选题】
国际广告发展总体趋势有___
A. 为适应世界经济贸易新格局及全球一体化趋势，国际广告业势必朝着大广告托拉斯的方向发展
B. 全球人类一体化的进程，将使国家、地区、民族与人种之间的价值观念、生活方式的差异逐渐缩小，为国际广告运作一体化提供前提，创造条件
C. 世界市场扩大化和一体化，使全球性广告市场竞争更为激烈
D. 以国际互联网为代表的信息传播网络的高速度发展，将导致国际广告从运作方式到传播内容与形式的深刻变革
E. 由于信息技术的发展，国际广告业将出现垄断经营的现象，实力弱小的地区型广告公司将被实力雄厚的跨国广告公司兼并
推荐试题
【单选题】
Which statement about the communication between interfaces on the same security level is true？___
A. Interfaces on the same security level require additional configuration to permit interinterface communication
B. Configuring interfaces on the same security level can cause asymmetric routing
C. All traffic is allowed by default between interfaces on the same security level
D. You can configure only one interface on a n individual security level
【单选题】
Which product can be used to provide application layer protection for tcp port 25 traffic？___
A. ESA
B. CWS
C. WSA
D. ASA
【单选题】
which iPS mode is less secure than other options but allows optimal network through put ?___
A. inline mode
B. inline-bypass mode
C. transparent mode
D. Promiscuous mode
【单选题】
Which feature of the Cisco Email security Appliance can mitigate the impact of snowshoe spam and sophisticated phishing attack？___
A. reputation based filtering
B. signature based IPS
C. contextual analysis
D. graymail management and filtering
【单选题】
Which type of social-engineering attack uses normal tele phone service as the attack vector？___
A. smishing
B. dialing
C. phishing
D. vishing
【单选题】
Which quantifiable item should you consider when you organization adopts new technologies？___
A. exploits
B. vulnerability
C. threat
D. Risk
【单选题】
Referencing the ClA model， in which scenario is a hash- only function most appropriate ？___
A. securing data at rest
B. securing real-time traffic
C. securing data in files
D. securing wireless transmissions
【单选题】
Which ports must be open between a aaa server and a microsoft server to permit Active Directory authentications？___
A. 445 and 389
B. 888 and 3389
C. 636 and 4445
D. 363 and 983
【单选题】
Refer to the exhibit for which reason is the tunnel unable to pass traffic___
A. the tunnel is failing to receive traffic from the remote peer
B. the local peer is unable to encrypt the traffic
C. the ip address of the remote peer is incorrect
D. UDP port 500 is blocked
【单选题】
Which type of attack can exploit design flaws in the implementation of an application without___
A. DHCP starvation attacks
B. low-rate dos attacks
C. application DDos flood attacks
D. application DDoS flood attacks
E. volume-based DDoS attacks
【单选题】
How can you protect CDP from reconnaissance attacks？___
A. Enable dynamic ARP inspection on all untrusted ports.
B. Enable dot1x on all ports that are connected to other switches.
C.
D. isable CDP on ports connected to endpoints.
【单选题】
Which type of attack can exploit design flaws in the implementation of an application without ？___
A. DHCP starvation attacks
B. low-rate dos attacks
C. application DDos flood attacks
D. application DDoS flood attacks
E. volume-based DDoS attacks
【单选题】
Which option is a key security compone nt of and MDM deployment ？___
A. using network-specific installer packages
B. using an application tunnel by default
C. using self-signed certificates to validate the server
D. using MS-CHAPv2 as the primary
E. AP method
【单选题】
Which Firepower Management Center feature detects and block exploits and hack attempts？___
A. Content blocker
B. file control
C. intrusion prevention
D. advanced malware protection
【单选题】
hich description of the nonsecret numbers that are used to start a Diffie- Hellman exchange is ture？___
A. They are preconfigured prime integers.
B. They are large pseudorandom numbers.
C. They are very small numbers chosen from a table of known valuses
D. They are numeric values extracted from ha shed system hostnames
【多选题】
Which two characteristics of an application layer firewall are true？___
A. provides stateful firewal functionality
B. has low processor usage
C. provides protection for multiple applications
D. provides rever se proxy services
E. is immune to URL manipulation
【多选题】
Which two devices are components of the BYOD architectural framework？___
A. Nexus 7010 switch
B. Cisco 3945 Router
C. Identify Services Engine
D. Wireless Access oints
E. Prime Infrastructure
【多选题】
Which two actions can a zone based firewall take when looking at traffic？ ___
A. forward
B. inspect
C. drop
D. broadcast
E. filter
【多选题】
n which two situations should you use in-band management？___
A. when management applications need concurrent access to the device
B. when you require administrator access from multiple locations
C. when a network device fails to forward packets
D. when you require ROMMON access
E. when the control plane fails to respond
【多选题】
What are two ways to prevent eavesdropping when you perform device management tasks？___
A. Use an SSH connection.
B. Use SNMPv3
C. Use out-of-band management
D. Use SNMP
E. Use in-band management
【多选题】
Which two features are commonly used CoPP and CPPr to protect the control plane？ ___
A. QoS
B. traffic classification
C. access lists
D. policy maps
E. class maps
F. Cisco Express Forwarding
【多选题】
Which four tunne ling prot ocols are enabled in the Dfit GrpPolicy group policy ？___
A. Clientless SSL VPN
B. SSL VPN Client
C. PPTP
D. L2TP/IPsec
E. IPsec IKEv1
F. IPsec IKEv2
【多选题】
Which two statements regarding the aSA VPN configurations are correct？___
A. The asa has a certificate issued by an external certificate authority associated to the ASDM TrustPoint1
B. The Default WEBVPNGroup Connection Profile is using the aaa with RADIUS server method
C. The Inside-srvbook mark references the https://192.168.1.2url
D. Only Clientless SSL VPN access is allowed with the Sales group policy
E. Any Connect， IPSec IKEv1， and IPSec IKEv2 VPN access is enabled on the outside interface
F. The Inside -SRV bookmark has not been applied to the Sales group policy
【多选题】
Which three ESP fields can be encrypted during transmission？___
A. Security Parameter Index
B. Sequence Number
C. MAC Address
D. Padding
E. Pad length
F. Next Header
【多选题】
.Which three statements de scribe DHCP spoofing attacks？___
A. They can modify traffic in transit.
B. They are used to perform man- in-the-middle attacks
C. They use ARP poisoning
D. They can access most network devices
E. They protect the ide ntity of the attacker by masking the DHCP address.
F. They are can physically modify the network gateway.
【多选题】
Which statement about the communication between interfaces on the same security level is true？___
A. Interfaces on the same security level require additional configuration to permit interinterface communication
B. Configuring interfaces on the same security level can cause asymmetric routing
C. All traffic is allowed by default between interfaces on the same security level
D. You can configure only one interface on a n individual security level
【多选题】
In which two situations should you use in band management？ ___
A. when the control plane fails to respond
B. when you require administrator access from multiple locations
C. when you require ROMMON access.
D. where a network device fails to forward packets
E. when multiple ma nagement applications need concument access to the device.
【多选题】
Which two features are supported in a VRF-aware softwar infrastructure before VRF-lite?___
A. multicast
B. fair queuing
C. WCCP
D.
E. IGRP
【多选题】
.Which loS command do you enter to test authentication again a AAA server？___
A. dialer aaa suffix <suffix> password <password>
B. ppp authentication chap pap test
C. test aaa-server authentication dialer group user name <user> password <password>
D. aaa authentication enable default test group tacases
【多选题】
Which two statements about the self zone on a cisco Xone based policy firewall are true？___
A. Multiple interfaces can be assigned to the self zone
B. it supports stateful inspections for multicast traffic
C. zone pairs that include the self zone apply to traffic transiting the device.
D. it can be either the source zone or the destination zone
E. traffic entering the self zone must match a rule
【多选题】
Which type of attack can exploit design flaws in the implementation of an application without ？___
A. DHCP starvation attacks
B. low-rate dos attacks
C. application DDos flood attacks
D. application DDoS flood attacks
E. volume-based DDoS attacks
【单选题】
Which type of firewall can server as the interme diary between a client and a server ?___
A. Stateless firewall
B. application firewall
C. proxy firewall
D. personal firewall
【单选题】
What is the highest security level that can be configured for an interface on an ASA？___
A. 0
B. 50
C. 10
D. 200
【单选题】
Which term refers to the electromagnetic interference that can radiate from network cables？___
A. Gaussian distributions
B. Doppler waves
C. emanations
D. multimode distortion
【单选题】
How does a zone pair handle traffic if the policy de fination of the zone pair is missing?___
A. It inspects all traffic.
B. It drops all traffic.
C. It permits all traffic wihtout logging
D. It permits and logs all traffic
【单选题】
default how does a zone based firewall handle traffic to add from the self zone？___
A. It permits all traffic without inspection
B. It inspects all traffic to determine how it is handled
C. It permits all traffic after inspection
D. It frops all traffic
【单选题】
Which command should beused to ena ble AAA Authentication to determine if a user can access the privilege command level？___
A. aaa authentication enable local
B. aaa authentication enable level=
C. aaa authentication enable method de fault
D. aaa authentication enable defa ult local
【单选题】
On an ASA， the policy indicates that traffic should not be translated is often referred to as which of the following？___
A. NAT zero
B. NAT forward
C. NAT nul
D. NAT allow
【单选题】
Which protocol offers data Integrity encryption， authentication， and anti-replay functions for IPSec VPN？___
A. ESP protocol
B. IKEv3 Protocol
C. AH protoco
D. IKEv1 Protocol
【单选题】
Which component offers a variety of security Solution， including firwall， IF Antivirus and antiphishing features？___
A. Cisco loS router
B. Cisco ASA 5500 Ser ies security appliance
C. Cisco ASA 5500 X series Next Gen Security appliance
D. Cisco 4200 series IPS appliance
