【判断题】
(1)零级渠道又称为直接渠道。
A. 对
B. 错
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答案
A
解析
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(2)直接渠道主要用于日用消费品的分销。
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(4)国外中间商是指设在生产商母国境内、能帮助实现商品国际分销的中间商。
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(5)进口代理商与出口代理商是同一性质的中间商,只是所在国不同而已。
A. 对
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(5)化妆品的每一个行业都有集自身特点的渠道,不同行业渠道几乎都相同。
A. 对
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【判断题】
(6)造成化妆品渠道混乱的主要原因在于企业没有长期有效的渠道规划,而是盲目发展。
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【判断题】
互联网渠道相对其他传统渠道而言,企业的可操作性、可控制性强,该渠道投入成本低,效果明显。
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【简答题】
营销渠道的基本功能有哪些?
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营销渠道的参与者有哪些?
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渠道成员绩效评估的标准有哪些?
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简述企业制定渠道战略的重要意义。
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简述渠道布局的含义与基本要求。
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什么是渠道信息管理?渠道信息管理的作用是什么?
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水平渠道系统具有哪些特征和优缺点?
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什么是营销渠道?营销渠道具有哪些特点?
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简述渠道战略设计的基本流程。
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什么是第三方物流?分析第三方物流生产和发展的基础?
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简述主要的渠道促销策略?
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国际营销渠道设计的影响因素有哪些?
【填空题】
建筑设计的___,根据设计项目具体条件采用最适宜的___的建筑设计手法至关重要,这种前期抉择往往直接影响方案设计水准,甚至影响方案设计的成败。
【填空题】
方法论,就是关于___的理论。它是人们用什么样的方式、方法来观察事物和处理问题。
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在方法学理论上,哲学家与实践家存在两大派别:___与___。
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于建筑创作而言,设计手法与设计构思既有本质区别,又有紧密联系,设计构思是___,设计手法则是___。
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设计方法论是针对___, 是关于认识和改造广义设计的根本科学方法的学说,是设计领域最一般规律的科学, 是对___的综合。
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建筑复杂的___、___、___、___等概括为建筑设计的约束条件,即设计项目的各类限定要素。
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人们经常爱说:哲学的任务不仅是要认识世界,还要改造世界。对于建筑设计师来说,“认识世界”就是___,“改造世界”就是___。
【填空题】
在地域主义中,建筑师试图___,而并非一定是来自于___。
【填空题】
总的来说,类型学涉及建筑的分类,以___为基础。
【填空题】
在文学领域,象征和比喻是一种表现手法;在语言学领域,则是一种修辞手法。象征和比喻的建筑设计手法按其表述模式可以划分为两种类型:___的建筑设计手法和___的建筑设计手法。
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建筑功能往往会对___、___、___、___产生直接影响,另外,各类建筑的建筑功能随着社会发展和物质文化水平提高也会有不同的要求。
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隐喻将___的相类说成相同,借助表示具体事物的词语表达抽象概念,以此代彼,含蓄内敛。
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表现技法训练重在手头功夫的训练,而创作想法训练重在思维能力的训练。建筑设计过程中注重创作想法,也就是注重___的培养和训练就更为重要。
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社会生活中人们的心理、行为规律是建筑空间组织的重要依据。各类建筑设计中,不论居住建筑还是众多类型的公共建筑的设计都是以___为出发点的。
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20世纪90年代,随着建筑技术的发展与高科技材料的介入,赫尔佐格与德·梅隆已经开始有意识地___并取得卓越成果。
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建筑设计的构思是建立在___的基础上,所有的客观设计要素,如___或任何与设计项目有关的因素,都可能因此而激发出建筑师的设计灵感。
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