【多选题】
我国最早的工商业印刷广告是济南刘家针铺的雕版印刷广告，它出现的时期是___
A. 东汉
B. 西汉
C. 南宋
D. 北宋
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答案
D
解析
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【多选题】
下列关于国际性电波媒介的表述正确的有___
A. 美国有线电视新闻联播网简称“C丽”
B. 英国广播公司简称IBC”
C. 伦敦国际联播网简称“MBC”
D. 纽约音乐电视联播网简称“MTV”
E. 美国娱乐和体育节目联播网简称“ESPN”
【多选题】
下列关于广告的描述错的是___
A. 政治宣传和政府公告不是广告
B. 广告费用将成为商品或服务成本的一部分
C. 从心理学角度来看，广告是说服的艺术
D. 广告是非人员的销售推广活动
【多选题】
下列关于广告传播的说法错误的是___
A. 经验、思想、符号、标志是理解广告传播的基础
B. 广告传播的核心概念是：传播者的主观意图是广告传播的一个方面，客观效果更取决于受众接触到广告 之后的反应
C. 广告传播流程要素有：信源、编码过程、信息、译码过程、受众、反馈和噪音
D. 广告传播是动态的过程
【多选题】
广告运作的本质是___
A. —种信息传播活动，它所传达的信息是有关产品或服务以及品牌、企业理念等
B. 通过营销渠道把企业的产品送到消费者面前的过程
C. 为企业盈利，促进产品销售
D. 丰富人们的精神文化生活，提供人们娱乐的方式
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【单选题】
全党要不断增强党的_____，确保我们党永葆旺盛生命力和强大战斗力。
A. 群众领导力、思想组织力、社会凝聚力、政治向心力
B. 政治领导力、思想引领力、群众组织力、社会号召力
C. 政治领导力、思想引领力、群众发展力、社会号召力
D. 政治领导力、思想引领力、群众组织力、社会向心力
【单选题】
1___
A. She is going to have a lot of vanilla icecream.
B. She won the pelling competition at her school.
C. She is going to the state capital for a competition.
D. She spelled“exellence" correctly, but others didn't.
【单选题】
2___
A. His family moved to Sacramento to settle down.
B. His family bought him a new suit and a new tie.
C. He went to Sacramento for a spelling competition.
D. He won the first prize in the state spelling competition.
【单选题】
3___
A. Tomake him feel better after he lost the first prize.
B. To apologize for not buying him some ice cream.
C. To wish him good luck in the next competition.
D. To congratulate him on winning the frst prize.
【单选题】
1___
A. Superstitions and science.
B. Tips on how to have good luck.
C. Superstitions in the United States.
D. Rational and superstitious societies.
【单选题】
2___
A. Walking under a ladder.
B. Dreaming of a black cat.
C. Hanging a mirror in the house.
D. Stepping on one's own shadow.
【单选题】
3___
A. Because black cats look like witches.
B. Because black cats were thought to be witches.
C. Because black cats bring seven years of bad luck.
D. Because black cats are hard to notice in darkness.
【单选题】
4___
A. Breaking a mirror on purpose.
B. Catching a falling leaf on one's birthday.
C. Finding a penny on the ground and picking it up.
D. Dreaming of blowing out the candles in one blow.
【单选题】
1___
A. Read J. K. Rowling's first book.
B. Go to buy a new Harry Potter book.
C. Watch BBC news about J. K. Rowling.
D. Take her cousin to see a new Harry Potter movie.
【单选题】
3___
A. She won't write any more books.
B. She will write more magic stories.
C. She hasn't said anything about her future plans.
D. She said she would work on more serious subjects.
【单选题】
4___
A. J. K. Rowling's secret.
B. J. K. Rowling's writing plan.
C. A new book by J. K. Rowling.
D. An interview with J. K. Rowling.
【单选题】
1___
A. He broke the milk bottle.
B. He fell down on the floor.
C. He made a mess inside the refrigerator.
D. He spilled the milk over the kichcn floor.
【单选题】
2___
A. Ѕhе gаvе hіm а lоng leсture.
B. She shouted at him in anger.
C. She enjoyed the wonderful mess.
D. She cleaned up the mess with him.
【单选题】
3___
A. How to do an experiment.
B. How to carry amilk bottle.
C. How to clean up spilled milk.
D. How to avoid making mistakes.
【单选题】
4___
A. Mistakes can become learning opportunities.
B. Mistakes are just like scientific experiments.
C. One should sometimes make mistakes.
D. One should try to avoid making mistakes.
【单选题】
1___
A. Because he likes the sunny weather,
B. Because he wants to challenge himself.
C. Because it can help solve his sleeping problem.
D. Because it can help him forget all his troubles.
【单选题】
2___
A. To go sailing.
B. To go surfing.
C. To go to the beach.
D. To go to her nephew's.
【单选题】
3___
A. Going to visit relatives.
B. Enjoying the warm sun on the beach.
C. Building sand castles with her niece and nephew.
D. Playing in the sand and jumping in the waves.
【单选题】
4___
A. Surfing in the sea.
B. Collecting seashells.
C. Building sand castles.
D. Jumping in thewaves.
【单选题】
2___
A. People aged 16to 24.
B. People aged 25 to 34.
C. People aged 16 and over.
D. People aged 55 and over.
【单选题】
3___
A. People aged16 to 24 preferred listening to music most.
B. more popularB It was geting more andamong the Bish people.
C. Trwas the third most popular ativity among people aged 55 and over.
D. People aged 25 to 34 listened to musicmore often than those aged 16 to 24.
【单选题】
4___
A. Older people go out to pubs more often.
B. Younger people go to the cinema less frequently.
C. Older people spend more time reading and gardening.
D. Younger people spend less time visiting friends and family.
【单选题】
3___
A. She can either read or rest a little on the train.
B. She can read and respond to emails on the train.
C. She can travel to many different parts of the city.
D. She can go shopping on her way home from work.
【单选题】
4___
A. He can take the train to the old part of the city.
B. He can save a lot of money when he takes the train.
C. He can save 20 minutes to go to work with the train.
D. Hecan take the train to the airpor insted of driving.
【单选题】
1___
A. About an hour.
B. More than an hour.
C. About half an hour.
D. More than one and a half hours.
【单选题】
2___
A. More and more Americans spend over an hour getting to work.
B. Over 10 percent of Americans spend less than an hour getting to work.
C. Only New York people spend more than 90 minutes getting to work.
D. Over 10 percent of Americans spend more than 90 minutes getting to work.
【单选题】
3___
A. Because gas prices are not high.
B. Because the commute is not tiring.
C. Because he can attend a better school.
D. Because he can have his favorite lifestyle.
【单选题】
4___
A. Traffic jams.
B. Expensive housing.
C. Poorer life quality.
D. A tiring and boring trip.
【单选题】
1___
A. She liked playing an interesting game.
B. She enjoyed seeing many of her old friends.
C. She enjoyed wearing her Halloween costume.
D. She liked the decorations in Jason's front yard.
【单选题】
2___
A. None of her friends likes Jason.
B. None of Jason's guests is young.
C. She wants to go to Linda's party.
D. She went to Jason's party last year.
【单选题】
3___
A. The party will last four hours.
B. Six people will attend the party.
C. They will have huge bags of candy.
D. They will play a new game called Guess Who"
【单选题】
4___
A. Go to Jason's party.
B. Go to Linda's party.
C. Attend both Jason's and Linda's parties.
D. Celebrate Halloween with her parents.
【单选题】
1___
A. Some stores offered bigger holiday discounts.
B. Some stores provided more choices of nightlife.
C. Some stores made efforts to attract young people.
D. Some stores opened much earlier than they used to.
【单选题】
2___
A. To attract young customers.
B. To beat other stores for sales.
C. To let people sleep late the next day.
D. To keep people stay up for the night.
