【单选题】
消费者购买决策过程的第一步是___。
A. 认识需要
B. 信息搜集
C. 决定购买
D. 购后评价
查看试卷,进入试卷练习
微信扫一扫,开始刷题
答案
A
解析
暂无解析
相关试题
【单选题】
___ 是影响消费需求和行为的最基本因素。
A. 个人因素
B. 心理因素
C. 商品因素
D. 社会文化因素
【单选题】
消费者因某种产品有特殊的性能,或由于其对某种牌号产品的特殊偏爱,愿意花时间和精力去购买的商品,通常将其称为 ___ 。
A. 便利品
B. 选购品
C. 特殊品
D. 日用品
【单选题】
人的购买动机来源于 ___ 。
A. 欲望
B. 需要
C. 需求
D. 企图
【单选题】
体育明星、成功人士属于___。
A. 首要群体
B. 次要群体
C. 向往群体
D. 厌恶群体
【单选题】
___是指由于经验而引起的个人行为的改变。
A. 知觉
B. 感觉
C. 学习
D. 动机
【单选题】
消费者购买一件贵重的、不常买的、有风险的而且又非常有意义的产品时,消费者购买时需要有一个学习过程,最后决定购买,这类购买行为一般属于___。
A. 习惯性购买行为
B. 寻求多样化购买行为
C. 化解不协调购买行为
D. 复杂购买行为
【单选题】
在___情况下,产业购买者要作出的购买决策最多。
A. 重购
B. 直接重购
C. 修正重购
D. 新购
【单选题】
在新购和修正重购的情况下,购买过程是从___开始的。
A. 认识需要
B. 确定需要
C. 说明需要
D. 征求建议
【单选题】
企业只选择一个细分市场,只生产一类产品,供应某一单一的顾客群,进行集中营销,此模式是___。
A. 市场集中化
B. 选择专业化
C. 产品专业化
D. 市场全面化
【单选题】
同质性产品适宜采用___。
A. 差异战略
B. 无差异战略
C. 集中性战略
D. 市场定位战略
【单选题】
市场定位方式中,___方式市场风险较少,成功率较高,常常为多数企业所采用。
A. 避强定位
B. 对抗定位
C. 重新定位
D. 优势定位
【单选题】
___是市场定位的基础。
A. 识别潜在竞争优势
B. 核心竞争优势定位
C. 制定发挥核心竞争优势的战略
D. 核心竞争优势战略的实施
【单选题】
企业选择目标市场的基础和前提是___。
A. 市场定位
B. 市场细分
C. 营销组合
D. 市场调研
【单选题】
某一行业内少数几家大公司提供的产品或服务占据绝大部分市场并且顾客认为各公司产品没有差别,对不同品牌无特殊偏好,此行业结构类型是___。
A. 完全垄断
B. 完全寡头垄断
C. 不完全寡头垄断
D. 垄断竞争
【单选题】
___指企业业务范围限定为经营用现有设备或技术生产出来的产品。
A. 产品导向
B. 技术导向
C. 需要导向
D. 顾客导向
【单选题】
___指专门为规模较小的或大公司不感兴趣的细分市场提供产品和服务的公司。
A. 市场领导者
B. 市场挑战者
C. 市场追随者
D. 市场利基者
【单选题】
市场营销组合中最重要的因素是___。
A. 产品
B. 价格
C. 渠道
D. 促销
【单选题】
烟草制品、肥皂和报纸等属于___。
A. 便利品
B. 选购品
C. 特殊品
D. 非渴求品
【单选题】
产品组合中所拥有的产品线的数目,叫产品组合的___。
A. 宽度
B. 长度
C. 深度
D. 相关性
【单选题】
企业原来生产高档产品,后来决定增加低档产品,这种产品组合决策叫___。
A. 向下延伸
B. 向上延伸
C. 双向延伸
D. 缩减产品组合
【单选题】
产品生命周期由___的生命周期决定。
A. 需要
B. 技术
C. 设备
D. 需要和技术
【单选题】
企业首次进入一个新市场的产品是___。
A. 全新产品
B. 新产品线
C. 现有产品线的增补产品
D. 再定位
【单选题】
品牌最持久的含义是其___。
A. 价值
B. 文化
C. 个性
D. 价值、文化和个性
【单选题】
使企业宣传介绍新产品的费用开支较低的策略是___。
A. 统一品牌
B. 个别品牌
C. 分类品牌
D. 企业名称加个别品牌
【单选题】
为了有利于企业产品销售,最好采用___。
A. 一等产品,三等包装
B. 三等产品,一等包装
C. 产品与包装没关系
D. 一等产品,一等包装
【单选题】
___策略的优点是能节约包装设计成本,树立企业整体形象,有利于带动新产品销售。
A. 类似包装
B. 等级包装
C. 分类包装
D. 配套包装
【单选题】
___是市场营销组合因素中十分敏感而又难以控制的因素。
A. 产品
B. 价格
C. 渠道
D. 促销
【单选题】
成本导向定价法是一种主要以___为依据的定价方法。
A. 产品
B. 服务
C. 成本
D. 竞争
【单选题】
对质量不易鉴别的商品的定价最适宜采用___。
A. 声望定价
B. 尾数定价
C. 招徕定价
D. 差别定价
【单选题】
撇脂定价策略一般是用于___。
A. 有专利保护的产品
B. 无专利保护的产品
C. 处于成熟期的老产品
D. 替代品较多的老产品
【单选题】
分销渠道不包括___。
A. 商人中间商
B. 代理中间商
C. 消费者或用户
D. 供应商、辅助商
【单选题】
消费品中的便利品和产业用品中的供应品,通常采取___。
A. 密集分销
B. 选择分销
C. 多家分销
D. 直销
【单选题】
批发商最主要的类型是___。
A. 商人批发商
B. 经纪人
C. 代理商
D. 制造商销售办事处
【单选题】
促销工作的核心是___。
A. 沟通信息
B. 刺激欲望
C. 引发行为
D. 促成交易
【单选题】
对于需求比较集中,技术含量较高、销售批量较大的产品宜于采用___的策略。
A. 推式
B. 拉式
C. 销售促进
D. 公共关系
【单选题】
被称为“第五媒体”的是___。
A. 报刊
B. 电台
C. 电视台
D. 网络广告
【单选题】
需求,这样企业才能在竞争中制胜”。这句话体现的市场营销哲学是___
A. 产品观念
B. 社会营销观念
C. 推销观念
D. 市场营销观念
【单选题】
空调夏季热销、冬季滞销。这种需求属于___
A. 潜伏需求
B. 充分需求
C. 不规则需求
D. 过量需求
【单选题】
“奇智”汽车公司通过在俄罗斯成立全资子公司进军该国汽车市场。这种增长战略属于___
A. 市场渗透
B. 产品开发
C. 市场开发
D. 多元化发展
【单选题】
某面粉企业为了控制和拥有其分销系统,兼并了面粉经销商店。该种增长战略属于___
A. 业务一体化
B. 后向一体化
C. 前向一体化
D. 水平一体化
推荐试题
【单选题】
“夺血者无汗”的生理基础是___
A. 肝肾同源
B. 乙类同源
C. 津血同源
D. 精血同源
E. 以上均不是
【单选题】
Q1: What does the man suggest that the woman do this weekend?___
A. Read J .K .Rowling's first book .
B. Go to buy a new Harry Potter book .
C. Watch BBC news about J .K .Rowling .
D. Take her cousin to see a new Harry Potter  movie .
【单选题】
Q2: Where did J. K. Rowling come up with the idea for Harry Potter?___
A. At a cafe .
B. On a train .
C. At a cinema .
D. In a bookstore .
【单选题】
Q3: What are J. K. Rowling’s future plans?___
A. She won't write any more books .
B. She will write more magic stories .
C. She hasn't said anything about her future  plans .
D. She said she would work on more serious  subjects .
【单选题】
Q4: What are the two speakers mainly talking about?___
A. J.K. Rowling's secret .
B. J .K .Rowling's writing plan .
C. A new book by J .K.Rowling.
D. An interview with J .K .Rowling .
【单选题】
Q1: What happened when Stephen tried to remove a bottle of milk from the refrigerator?___
A. He broke the milk bottle .
B. He fell down on the floor .
C. He made a mess inside the refrigerator .
D. He spilled the milk over the kitchen floor .
【单选题】
Q2: What did Stephen’s mother do when she came into the kitchen?___
A. She gave him a long lecture .
B. She shouted at him in anger .
C. She enjoyed the wonderful mess .
D. She cleaned up the mess with him .
【单选题】
Q3: What did Stephen’s mother teach him later?___
A. How to do an experiment .
B. How to carry a milk bottle .
C. How to clean up spilled milk .
D. How to avoid making mistakes .
【单选题】
Q4: What did Stephen learn from this experience?___
A. Mistakes can become learning  opportunities .
B. Mistakes are just like scientific  experiments .
C. One should sometimes make mistakes .
D. One should try to avoid making mistakes .
【单选题】
Q1: Why is surfing the man’s favorite activity?___
A. Because he likes the sunny weather.
B. Because he wants to challenge himself .
C. Because it can help solve his sleeping problem .
D. Because it can help him forget all his  troubles .
【单选题】
Q2: What is the woman going to do this weekend?___
A. To go sailing .
B. To go surfing .
C. To go to the beach .
D. To go to her nephew's .
【单选题】
Q3: What does the woman love doing?___
A. Going to visit relatives.
B. Enjoying the warm sun on the beach .
C. Building sand castles with her niece and  nephew .
D. Playing in the sand and jumping in the  waves .
【单选题】
Q4: What does the man remember doing with his brothers?___
A. Surfing in the sea .
B. Collecting seashells .
C. Building sand castles .
D. Jumping in the waves .
【单选题】
Q1: According to the survey, what percentage of British adults watched TV in theirfree time?___
A. 89 percent .
B. 84 percent .
C. 76 percent .
D. 71 percent .
【单选题】
Q2: Which age group would be the most likely to visit their friends and relatives?___
A. People aged 16 to 24
B. People aged 25 to 34 .
C. People aged 16 and over .
D. People aged 55 and over .
【单选题】
Q3: What does the speaker say about listening to music as a leisure activity for British people?___
A. People aged 16 to 24 preferred listening to  music most .
B. It was getting more and more popular  among the British people .
C. It was the third most popular activity  among people aged 55 and over .
D. People aged 25 to 34 listened to music  more often than those aged 16 to 24 .
【单选题】
Q4: According to the survey, how are leisure activities related to age?___
A. Older people go out to pubs more often . frequently .
B. Younger people go to the cinema less frequently.
C. Older people spend more time reading and  gardening .
D. Younger people spend less time visiting  friends and family .
【单选题】
Q1: Why was the girl excited?___
A. She is going to have a lot of vanilla ice  cream .
B. She won the spelling competition at her  school .
C. She is going to the state capital for a  competition .
D. She "excellence"correctly,but others didn't .
【单选题】
Q2: What happened when the man was 13 years old?___
A. His family moved to Sacramento to settle  down .
B. His family bought him a new suit and a  new tie .
C. He went to Sacramento for a spelling  competition .
D. He won the first prize in the state spelling  competition .
【单选题】
Q3: Why did the man’s mom give him a big hug?___
A. To make him feel better after he lost the  first prize .
B. To apologize for not buying him some ice  cream .
C. To wish him good luck in the next  competition .
D. To congratulate him on winning the first  prize .
【单选题】
Q4: What color is the girl going to wear for her next competition?___
A. Red .
B. Blue .
C. Green .
D. Yellow .
【单选题】
Q1: What is this passage mainly about?___
A. Superstitions and science .
B. Tips on how to have good luck .
C. Superstitions in the United States .
D. Rational and superstitious societies .
【单选题】
Q2: According to the passage, what is considered as bad luck?___
A. Walking under a ladder .
B. Dreaming of a black cat .
C. Hanging a mirror in the house .
D. Stepping on one's own shadow .
【单选题】
Q3: Why is it considered bad luck to see a black cat crossing one’s path?___
A. Because black cats look like witches . e witches .
B. Because black cats were thought to be witches .
C. Because black cats bring seven years of bad luck .
D. Because black cats are hard to notice in darkness .
【单选题】
Q4: According to the passage, what will bring people good luck?___
A. Breaking a mirror on purpose .
B. Catching a falling leaf on one's birthday .
C. Finding a on the ground and picking it up .
D. Dreaming of blowing out the candles in one blow .
【单选题】
Q1: How long will the woman spend on her way to and from work by high-speed train?___
A. 4 hours .
B. 2 hours .
C. 1.5 hours .
D. 45 minutes .
【单选题】
Q2: When does the woman arrive back home by subway?___
A. At 8 .
B. At 7 .
C. At 6 .
D. At 5 .
【单选题】
Q3: According to the woman, in what way will the new high-speed train be a big help to her?___
A. She can either read or rest a little on the  train .
B. She can read and respond to emails onthe  train .
C. She can travel to many different parts of  the city .
D. She can go shopping on her way home  from work .
【单选题】
Q4: How will the new high-speed train affect the man?___
A. He can take the train to the old part of the  city .
B. He can save a lot of money when he takes  the train .
C. He can save 20 minutes to go to work with  the train .
D. He can take the train to the airport instead  of driving .
【单选题】
Q1: How much time on average do Americans spend on their way to work?___
A. About an hour .
B. More than an hour .
C. About half an hour .
D. More than one and a half hours .
【单选题】
Q2: What is the present situation about Americans’ commuting to work?___
A. More and more Americans spend over an  hour getting to work .
B. Over 10 percent of Americans spend less  than an hour getting to work .
C. Only New York people spend more than  90 minutes getting to work .
D. Over 10 percent of Americans spend more  than 90 minutes getting to work .
【单选题】
Q3: Why does Steven choose to have an extreme commute?___
A. Because gas prices are not high .
B. Because the commute is not tiring .
C. Because he can attend a better school .
D. Because he can have his favorite lifestyle .
【单选题】
Q4: Which of the following is the disadvantage of long commutes?___
A. Traffic jams .
B. Expensive housing .
C. Poorer life quality .
D. A tiring and boring trip .
【单选题】
Q1: What did Katy like about Jason’s last Halloween party?___
A. She liked playing an interesting game .
B. She enjoyed seeing many of her old friends .
C. She enjoyed wearing her Halloween costume .
D. She liked the decorations in Jason's front yard .
【单选题】
Q2: What is the actual reason that Katy doesn’t want to attend Jason’s party?___
A. None of her friends likes Jason .
B. None of Jason's guests is young .
C. She wants to go to Linda's party ..
D. She went to Jason's party last year .
【单选题】
Q3: What is special about Linda’s party?___
A. The party will last four hours .
B. Six people will attend the party .
C. They will have huge bags of candy .
D. They will play a new game called "GuessWho ".
【单选题】
Q4: What will Katy do to solve her problem?___
A. Go to Jason's party .
B. Go to Linda's party .
C. Attend both Jason's and Linda's parties .
D. Celebrate Halloween with her parents .
【单选题】
Q1: What is special about this year’s Black Friday shopping?___
A. Some stores offered bigger holiday discounts .
B. Some stores provided more choices of nightlife.
C. Some stores made efforts to attract young people .
D. Some stores opened much earlier than they used  to .
【单选题】
Q2: Why did some stores open at midnight on Thanksgiving night?___
A. To attract young customers .
B. To beat other stores for sale.
C. To let people sleep late the next day .
D. To keep people stay up for the night .
【单选题】
Q3: How many Black Friday shoppers were reported to go to the shops at midnight this year?___
A. 24 percent .
B. 37 percent .
C. 9.5 percent .
D. 23.5 percent .